Do you want to promote your website content? Then it is the right time for you to launch your new content. But there is no need for you to worry about the new content because you can still use your existing content. All you have to do is identify your content assets and learn which one is really valuable.
After knowing which content has potential, you can eventually proceed to main work. You can use some sites that will help you present all of your pages in your social account if you find it hard to point out the best content. Then you can evaluate your assets that you found and conduct some research about different opportunities such as broken link opportunities, keyword and link for rich veins of opportunities. In this way, you will find the content that fits in your opportunity in which there is no need for you to create new piece of content.
Things you can do for your existing content
For you to create new content that can be launched, your existing content can be used as a basis to create something new that will match in the opportunity that you are looking for in your target, something that is worthy enough for your promotion.
You can also consolidate your blog post to ensure that it will become substantial. However, if you want to improve your existing content, you can enhance it by means of updating the best practice that currently exists in the industry. Or you can simply improve it by means of formatting your target keyword to ensure it will attract lots of customer in the market place and at the same time makes you rank higher in the search results.
Ways to promote your existing content
There are lots of ways you can apply in your existing content. You can start it by reaching out to lots of people that share similar content. A good place to start your promotions is having proactive outreach and search for various keywords that are related to your content. Afterwards, identify the website that uses same keyword. This will allow you to see who links through this keyword and contact them to perform actual outreach.
You can also look for some broken link of opportunities. Building a broken link will ensure you that you will have powerful pages that you can use to the people you want to link with, tailor your contents to fit for the opportunity and reach out for link that suggest update and link it in your website page.
Additionally, you can consider some paid promotion for you to ensure you will get good return. This is also great way for you to advertise your content and at the same time reach your potential audience.
Lastly, connect your existing content to wider story to help you generate coverage for your content. Good story for your content will surely catch attention of people and can be uses as your social proof to become proactive outreach.